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Illustrative CPG sample library

A 13-dashboard sample library for CPG operators.

Explore common views across strategic health, cash operations, field performance, and resource productivity. These examples are not a fixed package. We select and build dashboards around each customer's questions, systems, and preferences.

Illustrativesample data
4decision areas
13dashboard examples
Dailyrefresh available
DIMENSION I — STRATEGIC HEALTH

The "Sleep Better" view

Answers: Are we safe?

📈

Brand Financial Health

Are we actually profitable?
Gross Margin
58%
▲ 1.4pt
Contribution Mgn
34%
— flat
TTM Revenue
$18.4M
▲ 11%
Blended ROI
3.8x
▲ 0.3x
Gross 58%Contrib. 34%Net 12%
🔮

Cash Runway Forecast

How long until we're tight?
Cash on Hand
$3.2M
▼ $230K/mo
Runway
14 mo
at current burn
Now+3mo+6mo
🔄

Inventory-to-Cash Cycle

Where is money getting stuck?
Cash Conv. Cycle
55 days
▼ 4 days
DIO / DSO / DPO
62/38/45
days
DIO 62d DSO 38d DPO 45d
DIMENSION II — CASH OPERATIONS

The "No Surprises" view

Answers: Where is our cash stuck?

🧾

Retailer & Distributor AR/AP Health

Who owes us, and who's overdue?
Total AR
$1.9M
outstanding
90+ Days
7%
▼ 2pt
0-3031-6061-9090+
🏗️

Trade Spend & Deduction Reconciliation

Is trade spend eating our margin?
Trade Spend YTD
$1.79M
▲ 8.5% over
Unauthorized Ded.
$184K
$61K recovered
BudgetActual
💰

SKU / Channel-Level Profitability

Which SKUs are cash cows vs. traps?
Top SKU Margin
61%
Original 12oz
Weakest SKU
22%
Value 3-Pack
SKU-1SKU-2SKU-3SKU-4SKU-5
DIMENSION III — FIELD PERFORMANCE

The "Bad News First" view

Answers: Which channel is about to blow up?

🔬

Channel / Retailer Margin Performance

Which relationship is losing us margin?
Retailer A
49%
▼ 3pt QoQ
Amazon Margin
44%
fees ~15% of rev
Retailer ARetailer BAmazon
🎯

Trade & Marketing Spend: Budget vs. Actuals

Are we overspending on growth?
Marketing YTD
$1.98M
▲ 7.6% over
Budget YTD
$1.84M
planned
BudgetActual
📋

Broker / Distributor Scorecard

Which partner needs a conversation?
Top Broker
94
Broker A
Flagged
61
Broker C
Broker A 94 Broker B 78 Broker C 61
DIMENSION IV — RESOURCE PRODUCTIVITY

The "Leak Detection" view

Answers: Where is margin being burned?

👷

Marketing Spend Productivity (ROAS)

Which channel earns its budget back?
Blended ROAS
4.2x
▲ 0.4x
Best Channel
5.1x
Amazon Ads
AmazonSocialRetail Media
🧱

COGS & Ingredient/Packaging Cost Drift

Is input cost creep eating margin?
COGS % of Rev
42%
▲ 3pt YoY
Packaging/Unit
$0.87
▲ 9% YoY
-12mo-6moNow
🤝

Co-Packer / 3PL Performance

Can we trust our fulfillment partner?
On-Time Fill
96.2%
▲ 1.1pt
Cost / Unit
$1.14
▼ 2%
FillOn-timeDefect
🚜

Inventory & Warehouse Utilization

Where is stock quietly rotting?
Inventory Turns
6.4x
▲ 0.5x
Aging Stock (90d+)
$340K
8% of stock
82% Warehouse util. 82% Stockout rate 3.1% Aging stock 8%

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